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George O'Hagan

Constant Information

Updated: Mar 14, 2021



The number of notifications that comes to each user is vast, from notifications on up-and-coming competitions, likes, messages, exhibitions, competitions that are about to end, or are about to begin. users can find that their phones will not stop pinging or vibrating. Which can become even more frequent if they have entered a lot of competitions, become a member of a team, or have downloaded the App. This ability to direct information to the user, is uncanny, and could allow the cite to advertise many different products and services. Nevertheless, the advertisements on the cite are very subtle. they are kept as black and white icons and are confined to the sign-up page. The site has no links to external sites that it is not directly involved with, or which has no relevance to the participants. It has no pop-up information or irritating bars on either side of most web sites which bombard the viewer with constant information, keeping the margins, header and footers free allows the player to concentrate on the images from other users, and allows them to appreciate and learn new ideas about photography.

GuruShots uses an array of different methods to keep the user interested, through the understanding of colour theory to carefully placed images and typology. The understanding of how information will be perceived by the audience, and the way people interact with new media, and the devices they use to consume it. On a Platform such as GuruShots the key is to keep the audience interested so they will participate, because when they participate, they interact and in interactive media it’s the interaction that forms the basis of coherent interactivity.

I have found GuruShots easy to navigate and the information on was attractive and easy to understand. This is especially important when trying to attract new users. The Wix site builder was difficult at first but given a bit of time it is possible to construct the same kind of web page although with significantly lesser quality.

Interactive media platforms such as GuruShots can have some good aspects, giving people the desire to get out of the house and take picture, but they still function with the same algorithms, they still collect data, nevertheless they are a part of society and interactive media such as Gurushots is only the tip of the iceberg.


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