INTRODUCTION

This website is an in depth look at the photographer’s interactive media site, GuruShots. Interactive media, the evolution of new media, a far cry from the pen pals of the past has come to revolutionise the way we communicate, receive, and send information. It dictates how we read, travel, keep in contact with friends and educate ourselves. Interactivity forms the basis of a lot of the platforms and it’s on these platforms that most of the interaction is done. By leaving a like, or sending a picture, the methods and the usability of these devices and the lack of problems even the most technologically inert person encounters is testimony to its significant impact on society. Its social significance, and coherent interaction and interactivity. This analysis will look at one platform and attempt to recreate it on a user agent to scrutinise its layout, structure, colour, usability, visual aesthetics, and as an adequate medium to interact and connect with photographers.