This website will be an analysis of the photography game GuruShots. I will look at the aesthetic qualities of the site and how it uses its structure, colour, layout and interactivities to create an environment that the user can become addicted to.
I will scrutinise the sites user friendliness and consider whether it is easy enough to get around. I intend to create the same website to fully understand the methodology, behind its creations in the context of interactive media.
GuruShots originated in Tel-Aviv, Israel and was the brainchild of Gilon Miller and Eran Hazout in 2014. The game has raised 6.5 million.
It generates revenue by sell image exposure to users in the form of fills, they sell keys to unlock certain games, and they sell users the opiton of swaping pictures in games after they have run out. It offers instant sign-up capabilities to users by effortlessly connecting them via Facebook, Instagram, and email, and it is compatible with both IOS and Android devices. Although a game, its interactive structure shares a striking resemblance to the other mainstream social media platforms like Facebook, and users can find themselves connected to the game for hours on end, meticulously selecting and swapping images to get more votes with the aim of gaining a better ranking. The top ranking on the cite is the rank of “Guru” which can only be achieved when a competition is won, the rank of “Guru” is marked thereafter with how ever many competitions or games are won by the user, for example Guru I or Guru ii, and so on.
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